IF CARLSBERG DID EXPERIENTIAL
One of the best we’ve done?
Probably.
Litter
An experiential campaign before there were experiential campaigns.
We called it ambient, but like most modern things, the idea is the same as before, it’s just been given a shiny new name.
Don’t start us on ‘digital’.
Nominated for Gold ‘Best Individual Poster’ and awarded Silver for ‘Most Innovative Use of Outdoor at Campaign Posters. Unfortunately not enough categories back then!
