IF CARLSBERG DID SUBSTITUTES
We created the idea for Euro 2016, coming up with a myriad of executions to bring it to life across multiple channels.
It was then developed into a multi media campaign, including, amongst other things, a vending machine that allowed fans to substitute the shirt they were wearing for a replica England shirt.
Along with the various activations, the campaign extended across social media.
And included OOH too.
Other assets included beer mats, pint glasses, digital banners and DOOH.
