RE-GREENING THE WORLD WITH GREENWORLD.ORG
Marc Barasch, the founder of greenworld.org, asked if we wanted to do some good for our planet, so of course we said yes.
And to generate awareness, our messaging was given an added boost by the media we chose to deliver it in.
We scattered hand printed leaves and designed ‘Lamposters’ to create urban trees in London.
And masterminded a takeover of digital poster space in Times Square, New York to show a tree that grew leaves for every donation texted on Earth Day.
And more trees got planted around the world.
