WELCOME TO THE WORLD OF ELECTRICALS
We ran this account at Saatchi & Saatchi, where we were the Creative Directors.
The World of Electricals was a non-stop, quick turn around, huge piece of retail communication.
Pretty risky to use animation then.
But it had a lovely charm about it.
And it worked.
And the client, Comet, loved it.
We loved doing these films, working with the animation studios and recording with Edith Bowman every week.
We must have produced over 60 pieces of content.
So when a brief came in to promote the recycling capabilities of the Comet group, we just thought, surely we can recycle something from all of the old ads?
Press play below to hear the award winning radio commercial that we came up with.
Here are some brand message print we wrote, which ran as 6 sheet posters outside the stores.
