AND WE HADN’T WON AN ARIEL AWARD UNTIL NOW
This campaign tapped into the culture of things to do before you reached a certain age.
A series of washroom posters that allowed you to enjoy the journey of a right of passage and mentally tick off those things you had already achieved.
They also came to life in four radio ads which individually targeted straight men, straight women, gay men and gay women, as well as cocktail specific strips in the bar sections of timeout online.
An integrated campaign that brought attention to Cuervo Gold tequila in an individual way, across a broad range of new drinkers.
And a lot of fun to write and art direct.
Cannes Finalist for Press in Alcoholic Drinks.