CHECK. CHOOSE. CHANGE.
We worked on a pitch for The Department for Work and Pensions, to inform the public about the changes happening around Universal Credit.
Unfortunately, the government was imploding and 8 months later they decided to stay with the incumbent.
We, obviously, thought they should have gone with our work.
Our helping hand idea was designed to inform, direct and comfort across all platforms, including OOH, print, social, radio and online.
