HELPING TO FIND A WAY OUT OF DEBT
Lowell buy problem debt.
A pilot campaign was needed to test whether ATL comms can encourage more people to respond to the letters they receive.
The aim was for customers to understand that a letter from Lowell is an offer of help from a reputable company, not more hounding for payments they can’t afford.
We worked with the amazing animators at Studio AKA and devised a lovely calm character who, with the help of Lowell, manages to find a way out of their world of debt.
The TVC was supported with OOH, including bus sides.
And radio.