SHOCKING SMOKERS INTO QUITTING
We love a media first, so we decided to be the first to advertise on outdoor ashtrays.
And, of course, it had to have a strong idea.
Wood Pencil D&AD for Ambient, Eurobest Bronze for Small Scale Special Solutions and Ambient Media, Kinsale Silver for Ambient Paid for Space, Cannes Finalist in Media Lions for Best Use of Ambient Media and also a Cannes Finalist in Direct Lions for Ambient Media.