THE FUN RUN TO FUND THE FIGHT AGAINST CHILD ABUSE
Together with ChildLine, this was one of the hardest briefs we have ever worked on.
But, because of the response, possibly one of the most rewarding.
Fun Run
The TV, Cinema and Online film was followed up with posters to encourage the public to be the ‘fullstop’ and finally put an end to child abuse.
An online hub was created, showing fundraisers around the country, how you could get involved and how much was being raised.
There was even a league table of towns and cities, showing who was raising the most money and added a much needed fun element to an otherwise extremely serious subject.
Silver at BTAA for Direct Response, Silver at BTAA for Charity, Creative Circle In The Book for Best Charity Commercial, Cannes Finalist in Film Lions for Fundraising & Appeals, Cannes Finalist in Direct Lions for Safety & Public Awareness Messages, Campaign Direct Awards Finalist in Charity, APA Top 50 Commercials Of The Year, Crystal at Meribel Awards and an something at The One Show.