BIG BRAND THINKING FOR SANTANDER
Our idea won the entire piece of business for WCRS.
It also gave Santander a simple and iconic piece of communication that worked on both national television as well as in branch.
We wrote and produced one 60 second brand film and five 30 second product films and then shot them all back to back.
We seamlessly incorporated Santander’s ambassadors into the idea and rounded it all off with digital OOH, banners, print and social.
It was, smart, simple and engaging.
Oh, and Santander received an extra £1 billion of new business for every week the adverts ran.
“Always a pleasure to have Dave & Rob on the floor at WCRS. They’re sharp, fast and reliable with a sense of humour, a grown up approach and a great attitude”