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We were given the task of persuading mobile customers that Sky Mobile were a viable alternative to the big network providers.
Sky are best known for their broadband services, so we had to choose a vehicle that would immediately cement Sky Mobile in consumers minds as a mobile network.
We did this using emojis, instantly recognisable as a commonly used mobile image.
We used a light hearted approach to set Sky Mobile up as a competitive challenger brand to what was already available.
On radio we were a little bit more chEEky with knocking the competition.
Click below to listen.