UNLOCKING POTENTIAL ALL ACROSS EUROPE
While at VCCP Blue, we produced a lot of work for UniCredit Bank, across their entire European network.
Our first piece of content was a brand ad for the main client in Italy, which helped lift brand reputation by 17% and brand consideration by 31%.
The film was brought to life by the amazing Billy Boyd Cape through Academy Films.
Homecoming
D&AD Shortlist - Visual Effects / Colour Grading
Creative Circle Bronze - Film Craft / Best Cinematography (Single)
UniCredit in Austria were so impressed they asked us to pitch for their GoGreen Account.
A current account that matches every euro you deposit, with another euro that goes towards sustainable projects such as wind, hydro and solar energy.
Our TVC’s, one starring a BMXer and another starring a skater, subtly hinted at the sustainable projects through visual metaphors, while encouraging sign-up to the account and promoting the message, ‘When you GoGreen, Austria goes greener’.
BMX
Individual social films and digital OOH then highlighted the sustainable projects supported from the €750M already invested.
With Austria in the bag, Italy then asked us to develop a toolkit of assets that could be picked up by all 12 of their European markets.
We devised a series of concepts and shot a bank of images and films to be adapted across print, OOH and online.
All completed in an eight day shoot in Barcelona, with the very talented photographer Samuel Hicks.
And finally, back to Italy, we worked with the equally talented Jim Fenwick on a campaign that shared stories of small business heroes who had unlocked their potential.
We produced a series of seven, short online films, digital OOH, digital banners and print advertorials.
The campaign was extremely successful, resulting in a 12% increase in sales amongst SMEs.
And there are rumours in the pipeline that Germany are keen to get involved and utilise our skills for their own campaign.
So let’s see what happens.